Why The Even Playing Field System Is Worth $1,997 (And Why It's Included With Your $97/Month Subscription)

The Even Playing Field System is a comprehensive property investment course that could easily be sold as a standalone product for $1,997.

Most property education companies would price it at $2,997 or even $4,997 given the depth and market comparisons.

Instead, it's included with the Picki Data Package subscription at $97/month.

This article breaks down exactly what's inside the system and why this value proposition is genuinely exceptional.

What Most Property Investment Courses Actually Give You

Let's be honest about the property education industry in Australia.

The typical $5,000-$15,000 property course includes:

• 2-4 hours of content (total)
• Heavy emphasis on "mindset" and "motivation"
• Surface-level analysis: "Look at median prices and capital growth"
• Generic suburb recommendations
• Upsells to "advanced" programs
• One-time access (pay again for updates)

What you actually learn:

• Not much you couldn't find free on YouTube
• Definitely not professional-grade methodology
• Certainly not enough to justify the price tag

Many investors spend $10,000 on courses that provide less actionable methodology than a single professional investor could teach over coffee.

What The Even Playing Field System Provides (And Why It's Worth $1,997)

The Even Playing Field System is different in every measurable way:

Total Content: 16 Hours 49 Minutes

Not 2 hours. Not 4 hours. Almost 17 hours of focused, professional methodology.

But it's not about the length - it's about the depth.

Module 10 Alone: 2 Hours 44 Minutes

One module is 2 hours 44 minutes.

Most complete property investment courses are 2 hours total across ALL topics.

Module 10: Locating The Top Performing Locations For Growth In Australia

This isn't "look at median prices and buy where there's growth."

This is:

• Complete frameworks for data-driven suburb scoring
• Professional supply and demand analysis methodology
• Infrastructure impact assessment
• Demographic trend interpretation
• How to identify emerging markets before they peak
• Platform tool integration for location research

This module could sell as a standalone course for $500-$700. It's more comprehensive than most $2,000 location analysis courses available in the market.

And it's just one of fifteen modules.

Breaking Down The Value

Here's why $1,997 is actually conservative pricing for what's included:

Module 1: Introduction (17 minutes)

How twenty years as an investor and ownership of the Australian property data landscape came together to create this system. Foundation for everything that follows.

Standalone Value: $97 (Foundation/overview courses)

Module 2: Preparing To Become A Property Investor (66 minutes)

Fundamental beliefs and psychological preparation. What is achievable through property investment and how to support yourself through the journey.

Standalone Value: $197 (Mindset/preparation courses)

Module 3: Portfolio Planning & Strategy Module (79 minutes)

Planning with the end in mind. Portfolio strategy ensuring you set yourself up for success from day one.

Standalone Value: $297 (Strategic planning courses)

Module 4: The Game Of Finance (36 minutes)

The secrets to solving the 'Game of Finance'. Numbers and thresholds that separate winners from losers.

Standalone Value: $147 (Finance fundamentals)

Module 5: Different Property Investment Strategies (31 minutes)

Granny Flats, Sub-division, Developments, REITs, Rooming Houses, Commercial, Renovation, House and Land Packages - comprehensive overview of all strategies.

Standalone Value: $197 (Strategy comparison courses)

Module 6: The Most Effective Properties For Growing Your Portfolio (53 minutes)

The "scaler" strategy used by expert investors to most efficiently "STACK" wealth - what most investors miss.

Standalone Value: $247 (Advanced strategy courses)

Module 7: How To Purchase Under Market Value (106 minutes - 1h 46m)

Natural best practices around valuations, controlling purchase prices, thresholds, and professional negotiation tactics.

Standalone Value: $497 (Negotiation/purchasing courses typically $300-$700)

Module 8: How To Maximise Your R.O.I On Renovations (123 minutes - 2h 3m)

Secrets to maximising return on investment for cosmetic renovations in Australia. Frameworks and formulas for profitable renovation decisions.

Standalone Value: $597 (Renovation courses typically $400-$800)

Module 9: Cash Flow Analysis (63 minutes)

Cash flow fundamentals and analysis. If your cash flow is wrong, everything falls apart.

Standalone Value: $247 (Financial analysis courses)

Module 10: Locating The Top Performing Locations For Growth In Australia (164 minutes - 2h 44m)

The most comprehensive, data-intensive location analysis training available. Revolutionary methodology.

Standalone Value: $697 (Premium location analysis courses $500-$1,000)

Module 11: High Yielding Passive Income Properties (36 minutes)

Key high-yielding property strategies enabling landlords and investors to retire comfortably.

Standalone Value: $197 (Yield strategy courses)

Module 12: The Transparent Breakdown Of A Purchase Process (91 minutes)

How to structure purchases, perform due diligence remotely, and ensure all boxes are ticked for successful acquisition.

Standalone Value: $397 (Due diligence/process courses)

Module 13: Trade Secrets (42 minutes)

Australian-first module. Nothing left off the table. Trade secrets separating professional investors from amateurs.

Standalone Value: $497 (Insider tactics/advanced courses typically $400-$600)

Module 14: Tool Instructional Videos (116 minutes - 2 hours)

Complete training on all individual tools within the Picki platform. Full implementation training.

Standalone Value: $297 (Platform/tool training)

Module 15: Mastermind Sessions With Jacob Field (Ongoing)

Monthly mastermind sessions posted for community access. Continuous learning and updates.

Standalone Value: $197/month (Mastermind access typically $97-$297/month)

The Math Is Genuinely Unusual

Conservative standalone value of modules: $4,800+

Our bundled course value: $1,997

What we're charging: $97/month (includes course + full platform)

Here's why $1,997 is actually conservative pricing:

Comparison To Market:

Location Analysis Courses: $500-$1,000 for 30-60 minutes

Our Module 10: 2h 44m - Worth $697 minimum

Renovation ROI Courses: $400-$800 for 60-90 minutes

Our Module 8: 2h 3m - Worth $597 minimum

Complete Property Courses: $5,000-$15,000 for 2-4 hours

Our Complete System: 16h 49m - Worth $1,997 minimum

Ongoing Mastermind Access: $97-$297/month

Our Mastermind (Module 15): Included

Industry Pricing Reality:

A well-known Australian property education company charges:

• $7,995 for their foundational course (4 hours of content)
• $12,995 for their advanced course (6 hours of content)
• $297/month for ongoing support

Total for comparable depth: $20,990+

Another popular program:

• $4,997 for basic course (2 hours)
• $9,997 for complete program (8 hours)
• No ongoing updates

Total: $9,997

We're charging: $97/month for 16h 49m

The math doesn't lie. This is objectively unusual value.

Why Include It With The Subscription?

The business model behind this decision is straightforward.

The Strategic Rationale:

The Data Package subscription provides customers with:

• Property scoring tools
• Suburb analysis
• Portfolio tracking
• Market data

Customer feedback consistently highlighted the same challenge: "This is great, but I don't know what to do with it."

There were two strategic options:

Option A: Sell the course separately for $1,997

• One-time revenue boost
• Customers still struggle to use platform effectively
• Lower long-term retention

Option B: Include it with subscription

• Better educated customers
• Higher platform usage
• Improved results and retention
• Stronger long-term revenue

The decision to include The Even Playing Field System with the subscription is based on building a platform business, not a course business.

The Business Outcome:

Better educated customers:

• Use the platform more effectively
• Get better results
• Stay subscribed longer
• Refer more people

The lifetime value of a successful customer who stays subscribed for 24+ months because they're getting great results is worth more than a one-time $1,997 course sale.

The Mission:

The Even Playing Field System represents the most comprehensive location analysis (Module 10), renovation ROI methodology (Module 8), and professional investor tactics (Module 13) available in Australia.

Including it with the Data Package subscription makes professional-grade property education accessible to first-time investors who need it most, not just wealthy investors who can afford $1,997 upfront.

This aligns with Picki's mission to level the playing field in Australian property investing.

What You Actually Get For $97/Month

Here's the complete breakdown of what's included:

The Even Playing Field System:

✅ All 15 modules (16h 49m)

✅ Standalone Value: $1,997

The Data Package Platform:

✅ Live property scoring across Australia

✅ Suburb comparison and analysis tools

✅ Portfolio tracking system

✅ Market data and insights

✅ Regular platform updates

Ongoing Updates:

✅ Monthly mastermind sessions (Module 15)

✅ New content and modules as developed

✅ Platform feature additions

✅ Comparable Value: $197/month elsewhere

Total Value: $2,194+ initially, plus ongoing updates

Subscription Price: $97/month

No lock-in contract. Cancel anytime.

Addressing Common Questions

Understanding the value proposition naturally raises questions. Here are the most common:

"What are the trade-offs?"

The subscription model includes these considerations:

1. It's a subscription, not one-time purchase
2. Monthly payment vs. $1,997 upfront. Access continues while subscribed.
3. Time investment required
4. Module 10 is 2h 44m. This isn't a quick skim. Value requires time investment.
5. It teaches methodology, not shortcuts
6. No "get rich quick" promises. Professional frameworks require effort to implement.
7. Implementation is required
8. The system teaches methodology. Success requires applying what's learned.

For investors seeking quick property recommendations without learning methodology, this isn't the right solution.

For those wanting professional frameworks to make data-driven decisions, this represents exceptional value.

"Why should customers trust this content?"

The content legitimacy is based on:

1. 20 years of transaction data
2. Every framework is based on analysis of thousands of real Australian property transactions.
3. Technology-first company
4. Picki is a data platform company, not property "gurus" selling courses. Education exists to help customers use the platform effectively.
5. Business model alignment
6. If the course doesn't deliver value, customers cancel subscriptions. Success requires high-quality content.
7. Transparent module breakdown
8. Complete visibility into content before subscribing. No hidden modules or upsells.
9. 30-day cancellation policy
10. Try the system, use the tools, cancel if it doesn't deliver value. No questions asked.

Who This Is Actually For

This system is perfect for:

First-Time Property Investors

• Start with professional methodology from day one
• Avoid expensive mistakes (one mistake costs more than years of subscription)
• Build proper foundations (Module 2, 3, 12)

Active Investors Looking To Systematize

• Professional frameworks for location selection (Module 10)
• Data-driven renovation decisions (Module 8)
• Strategic portfolio planning (Module 3, 6)

Data-Driven People Frustrated With "Gut Feel" Advice

• Comprehensive analytical frameworks
• Professional data interpretation
• Tool training for implementation (Module 14)

Investors Who Made Mistakes And Want To Improve

• Learn what professionals actually do (Module 13)
• Understand cash flow fundamentals (Module 9)
• Master due diligence process (Module 12)

Who This Probably Isn't For

To be completely honest, this isn't right for everyone:

Skip this if:

• You want someone to just tell you which property to buy
• You're looking for "get rich quick" schemes
• You won't invest time learning methodology (16h 49m is real commitment)
• You prefer "gut feel" investing over data analysis
• You're committed to other investing systems

This is professional education for serious investors. If that's not the right fit, the subscription cost is better allocated elsewhere.

The Opportunity Cost of Not Learning

The cost of property investment mistakes significantly outweighs education costs:

Common property investment mistakes:

• Buying in the wrong suburb: $50,000-$100,000 in lost growth
• Over-paying for property: $20,000-$50,000
• Over-capitalizing on renovations: $30,000-$80,000
• Poor cash flow planning: Forced sale, potential total loss

One mistake typically costs $20,000+

Data Package subscription: $97/month

A subscriber would need to remain active for 17+ years before the cost equals one moderate investment mistake.

Module 10 alone (location selection methodology) could prevent a $50,000+ suburb selection mistake.

The relevant question isn't "Is $97/month worth it?"

The question is "What's the cost of making investment decisions worth hundreds of thousands without professional methodology?"

How To Get Started

Getting access is straightforward:

Step 1: Subscribe to Data Package

$97/month, no lock-in contract, cancel anytime

Step 2: Access The Even Playing Field System

All 15 modules available immediately in the "Learn" section

Step 3: Start With Module 1

17-minute foundation (or jump to specific topics if preferred)

Step 4: Progress At Your Own Pace

Work through modules as needed - many investors reference specific modules when making decisions rather than completing everything upfront

Step 5: Implement With Platform Tools

Module 14 shows how to use all the tools to apply learned methodology

Step 6: Join Monthly Masterminds

Module 15 provides ongoing learning and community access

30-Day Satisfaction Guarantee

The offer:

Subscribe today. Review Module 10 (2h 44m of location analysis). Use the suburb analysis tools. Apply the frameworks.

If the value doesn't exceed $97/month, cancel within 30 days.

No questions asked.

The confidence behind this guarantee:

The content quality speaks for itself. Module 10 alone could prevent a $50,000 suburb selection mistake. Module 8 could prevent over-capitalizing by $30,000 on a renovation.

The ROI is clear when compared to the cost of property investment mistakes.

System Availability

The Even Playing Field System is available now and included with all Data Package subscriptions at $97/month.

Current subscribers have access to:

• All 15 modules immediately
• Ongoing monthly mastermind sessions
• Platform tool integration
• Future content updates as released

New subscribers gain immediate access to the complete system upon subscription activation.

Summary

The Even Playing Field System represents comprehensive property investment education:

Module 10 (2h 44m on location analysis) provides the most thorough location methodology available in Australia.

Module 8 (2h 3m on renovation ROI) delivers frameworks and formulas not found in other courses.

Module 13 (Trade Secrets) provides complete transparency on professional investor tactics from 20 years of industry experience.

The system could be sold separately for $1,997, or priced at $4,997 like similar comprehensive programs.

It's included with the Data Package subscription at $97/month because:

1. It increases platform value for customers
2. Better educated customers achieve better results
3. Better results drive longer retention
4. This supports Picki's mission to level the playing field in Australian property investing

The business model creates alignment between company success and customer success.

The value proposition is straightforward: $1,997 worth of education plus comprehensive platform tools for $97/month.

Ready To Get Started?

Stop relying on agent recommendations, suburb "hot tips," and guesswork.

Start using professional methodology backed by 20 years of transaction data.

16 hours 49 minutes of education

$1,997 standalone course value

Included with $97/month Data Package

No lock-in. Cancel anytime. 30-day satisfaction guarantee.

Get Data Package Access + Academy →

Frequently Asked Questions

Q: Can I buy the course separately without the Data Package?

A: No - the course is designed to work with the platform tools. Both are required for proper implementation. At $97/month for the complete package, it represents better value than purchasing separately.

Q: Do I need to complete all 16+ hours before I can use the platform?

A: Not at all. Many investors reference specific modules when making decisions. Need to choose a suburb? Watch Module 10. Planning a renovation? Module 8. The content is available when needed.

Q: Is this beginner-friendly or only for experienced investors?

A: Both. Beginners receive comprehensive foundations (Modules 1-3). Experienced investors gain professional frameworks to systematize their approach (Modules 7, 8, 10, 13). All skill levels benefit.

Q: What if I don't have time for 16+ hours of content?

A: The content remains permanently available during subscription. Learn at your own pace. Module 10 alone (2h 44m) could prevent a $50,000 suburb mistake - worth the time investment.

Q: Will the price increase?

A: Current subscribers maintain their subscription rate for as long as they remain active subscribers. New subscribers pay the current rate at time of signup.

Q: Is there ongoing support if I have questions?

A: Yes - Data Package members have access to customer support. Module 15 includes monthly mastermind sessions for ongoing learning.

Q: Can I cancel anytime?

A: Yes. No lock-in contract. Cancel within 30 days for full satisfaction, or anytime after with no penalty.

Q: How does this compare to [specific competitor course]?

A: Most property courses offer 2-4 hours of content for $5,000-$15,000. The Even Playing Field System provides 16h 49m plus full platform tools for $97/month. The depth and value differ significantly.

Q: What makes Module 10 worth 2h 44m?

A: Location selection is the most critical investment decision. Module 10 provides comprehensive data-driven frameworks - professional suburb scoring methodology beyond "look at median prices." It's thorough because location analysis requires depth. One optimal location decision can justify years of subscription cost.

Q: Is this available for international investors?

A: The content is Australia-specific (laws, markets, tax structures). International investors can access it, but the frameworks are optimized for Australian property investing.

Ready to invest with professional methodology?

Get complete access for $97/month

Start Learning Now →

About The Even Playing Field System

The Even Playing Field System was created by the team at Picki.com.au, Australia's leading property investment data platform. Built from 20 years of transaction analysis and refined through thousands of client purchases, it represents the most comprehensive property investment education available in Australia.

The system is included FREE with all Data Package subscriptions to ensure customers can effectively use the platform tools and make professional-grade investment decisions.